Opinions expressed by Entrepreneur contributors are their own. When social media first popped into existence — your Six Degrees, your MySpaces, the prehistoric version of Facebook that looks like an entirely different site today — there was no intention of using them to circumvent the traditional sales process. Now, with the rapid expansion of online
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Opinions expressed by Entrepreneur contributors are their own. All aspects of marketing thrive under a consistent, long-term approach but none more so than branding. Without coherent techniques and a consistent effort, it is impossible to build a successful brand or business. In some of my previous articles, I have touched on consistency and its importance
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Opinions expressed by Entrepreneur contributors are their own. The virtual event industry exploded during the pandemic. Like grocery delivery and home exercise equipment, sudden global restrictions drove an unprecedented need for pushing formerly in-person gatherings into always-online arrangements. But as lockdowns unlocked, businesses gradually returned to boots-on-the-ground venues. But is this really a trend whose
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Opinions expressed by Entrepreneur contributors are their own. Mental models are frameworks that help people to understand and organize complex information. Mental models are used in many fields, including psychology, cognitive science, computer science and architecture. They are also used in marketing and management strategy. Mental models can be applied to the understanding of any
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Learn more on How to Create a Business Facebook Page and more Here: https://clickhubspot.com/Facebook-Marketing-Course-AJ In this video AJ, we’ll teach you how to create a business Facebook page, diving deep into tips and suggestions for permissions, branding, calls-to-action, and much more. 📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses 📔 Favorite Free Certification
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Opinions expressed by Entrepreneur contributors are their own. How you fund your business will determine everything from speed of growth, to accrued debt, to the percentage of ownership you retain. But one factor that founders rarely consider is how funding can impact their marketing decisions. It could mean reaching a larger audience but having less
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Opinions expressed by Entrepreneur contributors are their own. Ecommerce has become a shopping staple for consumers worldwide. Purchasing products online has gradually grown in popularity for two decades. However, the coronavirus pandemic led to a growth spurt of the sector and cemented its importance in the retail sphere. Now, social commerce is here to take
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Opinions expressed by Entrepreneur contributors are their own. Companies are looking to data analytics to help them make better decisions, and those that aren’t are quickly falling behind. You’ve seen the recent headlines of some of the biggest brands in the world losing steam: Peloton, Netflix and Zoom, to name a few. They were all consumer
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Download HubSpot’s Advertising Kit to run a more persuasive advertising campaign [FREE TEMPLATES]: https://clickhubspot.com/gu5 As marketers, persuasion is a very useful tool. In this video, we’ll analyze five persuasive advertising examples and teach you the techniques each of these brands used to grip their audience’s attention. 📔 Grow Your Career and Business with HubSpot Academy:
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Following Instagram‘s latest update, social media users worldwide are facing a couple of frustrating developments: an inability to use filters on their Instagram story, encountering an “unable to use effect” error message, and, as of early Thursday morning, blacked out Instagram direct messages.  Both iPhone and Android users are up against the social media issue,
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Opinions expressed by Entrepreneur contributors are their own. A big mistake I’ve seen businesses make is writing about their products while using their competitors’ copy as inspiration. So aside from sounding exactly like their competition, they’re also offering a very similar service. Which begs the question: How is the customer supposed to decide whom they’re
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Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence is the new frontier of marketing. Marketing with AI has been proven to be a successful strategy for many businesses. It’s is a new way to reach customers and is much more personalized, targeted and engaging than traditional methods. AI marketing can be used for
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