Opinions expressed by Entrepreneur contributors are their own. When I speak to marketing leaders about brand health and how to improve a brand’s visibility, I emphasize the point that every business is a living entity. And, in order to thrive and ensure sustained growth, it is imperative to track brand health. Just like with living
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Opinions expressed by Entrepreneur contributors are their own. Businesses can’t improve what they don’t know needs to be improved — nor can they double down on what works if they don’t know what is actually working. Data reveals both and answers the most critical questions to help a business grow. The more information companies can
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The Easiest Way To Build Backlinks. Look, backlinks don’t have to be hard to build. Everyone says, “Write amazing content you’re going to get links.” You know what? If you write the content, don’t promote it. No one’s going to see it. No one’s going to link to it. Even if you promote it, it’s
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Opinions expressed by Entrepreneur contributors are their own. Did you know only 1 in 4 Americans believes sales professionals are credible in what they say and do? Poor personal experience with a sales rep surely contributes to this dismal number. You can likely recall instances when you suspected the salesperson you were about to do
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Opinions expressed by Entrepreneur contributors are their own. Our PR firm has received a recent uptick in inquiries from B2B companies hungry to generate business during uncertain times. Advertising is expensive and supply chain issues, looming inflation and the ongoing global pandemic increase pressure to secure new business. Public relations is a cost-friendly, highly effective
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Would you like to learn how to get a job in digital marketing, even if you have no experience? Today, I’m going to break down how to get a job in digital marketing, even if you have no experience. RESOURCES & LINKS: ____________________________________________ HubSpot certification: https://academy.hubspot.com/certification-overview Google AdWords certification: https://ads.google.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Out of
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Opinions expressed by Entrepreneur contributors are their own. Already in 2014, companies were discovering the benefits of connecting with consumers across multiple channels, including more repeat shopping and referrals. Now, with e-commerce on the rise, consumers are expecting omnichannel experiences to be even better. For small businesses in today’s competitive marketplace, meeting these expectations of
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Opinions expressed by Entrepreneur contributors are their own. Change is hard, but it is also essential. This is especially true when doing business online. Customer trends and expectations, privacy concerns and world events (to name only a few major issues) often require businesses across the globe to make major changes in very little time. A
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Studying digital marketing, will help you learn more, but it doesn’t guarantee that you’ll get more traffic, sadly. Today I’m going to break down what you should stop studying digital marketing and what you should do instead, while getting 10X the results. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ I’m say you should stop studying
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Shannan Monson is the founder of NuuWork, serial entrepreneur and a community growth strategist. She is passionate about creating platforms and conversations dedicated to helping people create more autonomy in their lives. She sat down with Jessica Abo to discuss why she believes the nine-to-five workweek is dead and how you can join the new
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Opinions expressed by Entrepreneur contributors are their own. Around 40% of professionals make a significant career change every four years, a far cry from the old school mentality of staying with one company until you retire. The business world moves fast and the landscape changes daily, so professionals must update their LinkedIn profiles to keep pace.
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Opinions expressed by Entrepreneur contributors are their own. Business owners from all backgrounds and all industries are interested in getting more conversions on their website. For some businesses, that means collecting email addresses to build a subscriber list. For others, that means closing more sales. Whatever your intentions, you might be able to boost your
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Models, DJs, teenagers dancing to millions of views — this is what many people envision when they think of “influencers.” But every profession, no matter how niche, has its unique roster of social media stars. They’re people who caught fire by cleverly capturing their world and then leveraging that attention to build communities, side hustles
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Opinions expressed by Entrepreneur contributors are their own. Whichever type of business you run, having a clean, user-friendly website is critical. Your business site not only serves as the digital home base for your business and product line, but also anchors your entire digital marketing approach, giving a central hub to point toward and connect customers
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Opinions expressed by Entrepreneur contributors are their own. Third-party cookies have been an essential part of every marketer’s toolkit for as long as they’ve been around. Businesses and brands have been leveraging these tracking methods to understand their audience’s browsing activities and serve them with relevant ads. Although the removal of third-party cookies will force
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