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In a world saturated with social media, fast-paced witty material is of the utmost importance. Content creators want to share their advice, messages and entertainment. Businesses, both small and large, want to market their products on promising platforms. However, casual social media users have become privy to online advertisements. While traditional approaches to advertising still hold value, many users are starting to steer clear of the lures of the marketer.
TikTok, known for its snappy homemade feel, appears to be a bridge between the brand and the layman. It allows advertisements to entertain like regular content, yet still allows advertisers to showcase products.