RESOURCES & LINKS:
The Step-by-Step Guide to Writing Powerful Headlines [article]: https://neilpatel.com/blog/the-step-by-step-guide-to-writing-powerful-headlines/
The Definitive Guide to Writing a Headline that Doesn’t Suck (Tips, Tactics & Tools Included) [article]: https://neilpatel.com/blog/write-better-headlines/
The first tip I have for you when it comes to headline generation is to write at least five different headlines.
You may not know what works best, what people love versus what you love. When you write five different headlines, you can go from there and AB test them. When you do this, you’ll figure out what headlines perform the best and which doesn’t.
This will give you ideas in the future when you’re writing more headlines of what your readers like versus what they don’t. That way, you’re not just making decisions on your headlines based off of gut and then now starting to use data.
You’ll also want to test length too, typically headlines that are under 50 characters from what we’ve tested do better than longer ones.
The second tip to writing amazing headlines is to use specific numbers and data points.
Instead of having a headline like, “I lost millions by doing X instead of Y,” it could be, “How choosing X instead of Y cost me three million dollars, $452,928.
When you get very specific and granular in your headlines and that’s a headline formula that’s worked really well for me, you can also use that and borrow it and make it your own, I’ve found that I tend to get way more clicks and reads.
The more specific, the more intriguing, the more honesty and transparency that you’re including, the more exactly the number is versus vague, you’ll do better, because when you give a vague number, what does that seem like? Oh, it could be dishonest. It could be that you made it up. There’s nothing that really backs that up.
The third tip, use words that drive action by giving readers rationales.
Tips, reasons, lessons, tricks, hacks, ideas, facts, lessons, wins. All those words help with clicks. These will peak the interest of potential readers and your click through rates should go up because they’re like, “Oh, cool. This is actionable content versus non-actionable content.”
Next tip I have for you, be creative with your adjectives.
Now, what sounds better? Nine interesting lessons I learned from A, B, and C. Or nine game changing lessons I learned from A, B, and C. You’re going to go with the second one, of game changing lessons. You want to inspire people to click by showing them that they’re going to get something beyond the ordinary.
If you’re telling people there’s 12 effortless ways they can double their search traffic, and all your tips are really hard to do, you’re going to let people down the next time even if you have amazing article with amazing headline, no one’s going to click and believe you because you just lost trust with your audience. So make sure you’re not duping people as well.
The next tip I have for you is use fresh, timely information and make sure you’re leveraging the fear of missing out.
You don’t want people to scroll by our content and be like, “Oh, there’s no urgency. I can get to that later.” Because the chances are they’re not going to come back and get to that later.
By letting people know it’s fresh, by letting them know that it’s immediate, it’s just hot off the press, you’re likely to get more clicks and more reads.
Creating a sense of urgency is a great way to get more clicks and more shares.
For example, I once wrote an article that talked about a SEO strategy that less than one percent of SEOs are using. The headline could be a dead-simple SEO strategy that less than 0.1% of SEOs are using.
00:00 – Introduction
00:31 Tip 1 – Having at least 5 different outlines ( A/B Test your headlines )
01:23 Tip 2 – Writing amazing headlines ( using specific numbers and data points
02:08 Tip 3 – Words that drives action, Give to the readers Rationales
02:31 Tip 4 – Be Creative with adjectives
03:13 Tip 5 – Use Fresh Timely information ( Sense of Urgency )
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