RESOURCES & LINKS:
HubSpot certification: https://academy.hubspot.com/certification-overview
Google AdWords certification: https://ads.google.com/
Out of curiosity, how many years of experience do you currently have? Is it zero? Is it one year? Is it three years? Let me know in the comments below, and then, I’ll figure out how to help you out in addition to this video content, any questions you may have, I can adjust the responses based on the amount of years you have inexperience.
So, doing digital marketing for a real business is the best way to learn it. Before even trying to sell digital marketing services, or trying to get a job, you got to learn it yourself. Find one area that you can deliver results fast.
So, when you’re learning digital marketing, and you want to get a job, remember, the quicker you can produce results, the better off you are. So, I want you to now find a niche to specialize in. An example of this is local industries, like dentistry, real estate, financial services, doctors.
In addition to that, if you read blogs from a lot of the popular marketing blogs out there, and you learn tips from them, you create your own site and you implement what you just learned, you can get firsthand experience really fast, and this can help you get a better experience. And when you’re going out for a job, you have to remember, even if you don’t have time to create your own websites, what I like doing, this helps get a job quicker than anything else that I’ve tested, is you do free audits. Even if it’s SEO or paid advertising, you can do free audits.
So, for example of this is, I can take a competitor URL and put it into Ubersuggest, go into the site audit report, show them what’s wrong, create my own report, send it off to them, and there’s a good chance they may hire you for SEO.
You got to look at the mistakes they’re doing, what’s costing them money, what they can fix, what priority should they make those fixes, and what’s funny is, the Ubersuggest site audit report will show you all of that, even if you don’t have the most experience out there.
Now, also look at opportunities that they’re not leveraging. Are their competitors doing social media marketing, and they’re not? Are their competitors SEO, and they’re not? And their competitors doing paid advertising, and they’re not? Keep in mind, people wouldn’t be spending all this money unless it worked.
Always tie your advice back to measurable ROI. This is super important. This is why people use tools like Google Analytics to track the ROI. And what I recommend doing is if you’re trying to get a job, charge less than the agencies out there and other professionals in your local area, and I would recommend doing some work for free.
And if you give a little bit away for free and you build that trust, there’s a really high chance that they will hire you. Because, look, at the end of the day, your goal is to give clients results, and showing that you’re willing to put some skin in the game really helps.
Now, the last thing that I recommend doing for you, if you’re trying to get a job in digital marketing is go get your certifications. HubSpot certification, Google AdWords certification, look what other social networks have certifications, whether it’s Facebook, or Snapchat, or Reddit, look to see what email programs have certifications. All this stuff will help you get jobs quicker.
And don’t just get the certification, try it out on some sites. With Google AdWords, there’s a lot of free credit that you can get out there if you sign up for a hosting plan, that’s great because learning AdWords is one thing, but actually doing it right versus reading it, which is how most people learn, but doing it and spending the money will make you a much better marketer.
And the reason I said earlier on start with local businesses, or e-commerce sites that are really tiny is because these local sites already compete with other businesses within that region, it’s much easier to get results.
00:00 – Introduction
00:51 – Find one area that you can delivery results fast
01:19 – Find an area to specialize with
02:08 – Do free audit that provide lots of value Upfront
02:51 – Make sure your advice is as actionable
04:00 – Go get some kind of certifications
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