Social Media

Opinions expressed by Entrepreneur contributors are their own. Will Elon Musk buy Twitter? Will Twitter allow more free speech? Maybe those are interesting questions to discuss at a dinner party. But these issues aren’t of much interest to businesses. In fact, Twitter really isn’t a great place for most small businesses. Why? A recent report

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that social media platforms make the vast majority of their revenue through selling targeted advertising. In 2021, Meta (formerly Facebook) generated $117.93 billion in revenue, the majority of which — $114.93 billion — came from ads. However, although this model might have worked for

Opinions expressed by Entrepreneur contributors are their own. In a world saturated with social media, fast-paced witty material is of the utmost importance. Content creators want to share their advice, messages and entertainment. Businesses, both small and large, want to market their products on promising platforms. However, casual social media users have become privy to

Takeaways from this episode: The Meta Effect — All success stories include a little bit of coincidence. For Duce Raymond, lots of social media attention came after a Sweet Baby Ray’s Barbecue Sauce bottle was prominently placed in the background of a viral rebranding video by Mark Zuckerberg, founder of Facebook (now Meta). Pick One

Move over, Charli D’Amelio — there’s a new TikTok star at the top. Khaby Lame, a 22-year-old Senegalese-born creator, became the most followed person on TikTok on Wednesday night, The Verge reports. D’Amelio was one of TikTok’s original superstars; she and her sister Dixie skyrocketed to fame with their seconds-long dancing videos, admittedly on accident,

Some Twitter users realized there was a new feature on the app on Friday: a downvote button, reminiscent of those on other social platforms like Reddit and YouTube. Ahead of the rollout, the Twitter Support account announced Thursday that the downvote button would be available on the web and subsequently on Android and iOS. Users

Opinions expressed by Entrepreneur contributors are their own. With the right kind of inspiration, quality content naturally flows. On LinkedIn, this matters more than ever because creating and sharing interesting posts allows you to expand and solidify your network connections. Right now the average LinkedIn engagement rate hovers around 2% for most, but there’s plenty

Opinions expressed by Entrepreneur contributors are their own. Businesses on all fronts, irrespective of the industry, are headed for a steady climb to adapt to new times and stay afloat. While different businesses have utilized many methods and techniques, content marketing has rapidly become a more powerful tool to achieve this objective. According to Demand

Opinions expressed by Entrepreneur contributors are their own. Social media is key to establishing a strong presence online for digital coaches and attracting the right quality of leads, particularly if you conduct webinars as part of your digital coaching. Social media, by its very nature, increases your audience‘s awareness of your courses because of features

Opinions expressed by Entrepreneur contributors are their own. The “three Rs “concept has arisen around the idea of influence in the social media age. Brian Solis was one of the first to propose this concept as the three pillars of influence to measure the rise of the digital influence of individuals. For years, influencer marketers

Opinions expressed by Entrepreneur contributors are their own. Thanks to a rise in recent years of industry leaders preaching the importance of building a personal brand, most entrepreneurs realize it can no longer be ignored. Gone are the days where you could hide behind your product and still dominate your competition. Now, thanks to an

Opinions expressed by Entrepreneur contributors are their own. When it comes to social media marketing, authenticity is key, but curating an authentic brand identity that helps you stand out online, helps you build trust and helps you gain visibility on social media platforms can be quite challenging. From choosing the right platforms for your target

Opinions expressed by Entrepreneur contributors are their own. In 2021, $621 billion in venture capital was deployed to startups raising funding. More than 50% of that funding went straight into ads. The problem? People hate ads. Ad blocking technology usage has increased dramatically year over year. Even worse, 68% of online experiences start with a

Opinions expressed by Entrepreneur contributors are their own. Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity design could end up being an unexpected roadblock to the overall success of your business. Here’s how return on investment and brand identity meet, once

It’s not just you! Instagram began glitching on Monday for thousands of users, this time the bug pertained to the “Stories” feature on the app. DownDetector reported that as of 1 p.m. on Wednesday afternoon, hundreds of users were still reporting issues with the app. Here’s what we know about this week’s issue. What Is

Opinions expressed by Entrepreneur contributors are their own. If you want to grow your following organically on Instagram, it’s no secret that reels should be your new best friend. After TikTok exploded, Instagram quickly scrambled in mid-2020 to catch up to the market’s newfound love for short-form video content. It’s been a couple years now

Opinions expressed by Entrepreneur contributors are their own. Would you like to grow your personal brand, revenue and network? If so, making the right connections on LinkedIn is one of the clearest paths to achieving your goals. Hiraman | Getty Images Fortunately, LinkedIn allows you to identify and even contact these highly sought-after connections. Unfortunately,

Opinions expressed by Entrepreneur contributors are their own. For decades, business professionals have been repeating the mantra, “It’s not what you know; it’s who you know.” While skills and expertise go a long way, a strong professional network can go even further in helping you build your dream career. Luckily, professionals today don’t have to

Concerns about social media’s impact on mental health aren’t new, but the increasing popularity of video platform TikTok — especially among younger users — has continued to raise red flags in recent years, even prompting psychological studies that have identified “TikTok addiction” and its symptoms. But TikTok has decided to do something about it, at

Opinions expressed by Entrepreneur contributors are their own. Recently, there has been a surge of personal Wikipedia pages. This trend was preceded by the emergence of purported specialists who extol the benefits of Wikipedia entries not just for organizations, but also for business owners. In fact, some argue that failure to embrace social media could

Opinions expressed by Entrepreneur contributors are their own. An impressive 95 percent of consumers say that customer service influences which brands they choose — and which ones they stay loyal to. Positive and creative interactions can help your brand earn loyal customers who turn into repeat buyers and spread positive word of mouth. Some outside-the-box

Opinions expressed by Entrepreneur contributors are their own. When first introduced to the concept of Web3 — through NBA Top Shot — which solved the pain points of collecting and trading sports cards, I immediately saw the parallel to my early dotcom days of surfing basketball and design forums where my shared interests (and typing)

Opinions expressed by Entrepreneur contributors are their own. When social media first popped into existence — your Six Degrees, your MySpaces, the prehistoric version of Facebook that looks like an entirely different site today — there was no intention of using them to circumvent the traditional sales process. Now, with the rapid expansion of online

Following Instagram‘s latest update, social media users worldwide are facing a couple of frustrating developments: an inability to use filters on their Instagram story, encountering an “unable to use effect” error message, and, as of early Thursday morning, blacked out Instagram direct messages.  Both iPhone and Android users are up against the social media issue,

Opinions expressed by Entrepreneur contributors are their own. More than one in four adults in the U.S. regularly use LinkedIn, and each day millions of messages are sent between users. From these conversations, everything from business collaborations to tech demos are planned. So much is possible on the platform, it’s merely a matter of who

Opinions expressed by Entrepreneur contributors are their own. When you’re viewed as being truly reliable, customers will have confidence in doing business with you. You can become a go-to, trusted resource within your niche, even if you are in an oversaturated market. While you may have already put a lot of work into developing a

Opinions expressed by Entrepreneur contributors are their own. All marketers and business owners share the same pressing concern: understanding their pain points and therefore respond to their unique wants and needs. Pain points often come down to issues such as wanting to reduce how much they spend on products or services, needing help to accomplish

Opinions expressed by Entrepreneur contributors are their own. Besides grilling, sitting by a lake or pool and enjoying time with friends or family, there’s one more thing many of us associate with Memorial Day: sales. In the weeks leading up to the annual holiday, you can’t miss the constant ads for deals, discounts and promotions

Opinions expressed by Entrepreneur contributors are their own. In the second quarter of 2021, TikTok’s user base cracked the 1-billion mark. Even more impressive, it was crowned the highest-grossing app of the same year.  TikTok continues to show great potential for helping businesses reach new audiences. The platform is also loaded with tools that can

Opinions expressed by Entrepreneur contributors are their own. When speaking of digital markets and the recent norm of content marketing, a common dilemma arises. The entire industry often gets confused when using the terms of content writing and copywriting. Often, they place the idea under the same umbrella. Since both ideas are very closely linked