SEO

Now testing: Twitter Circle. This new Twitter feature, which is now available for “some” Twitter users, lets you limit who can see your tweets. It can be up to 150 people. Here’s the announcement shared today by @TwitterSafety:  Some Tweets are for everyone & others are just for people you’ve picked. We’re now testing Twitter
0 Comments
Website migrations are a part of an enterprise’s natural evolution. Companies may migrate because they’re rebranding, going to the cloud to scale their site easier and numerous other reasons. However, while migration may seem simple on paper, one misstep can lead to SEO problems, such as: 404 errors Lost rankings Missing content Before you begin
0 Comments
Google announced that the URL parameters tool is going away next month, citing the tool has little or low value. Google will be sunsetting this feature on April 26, 2022 and you will no longer be able to access the tool after that date. What is the URL parameter tool. The URL parameter tool launched
0 Comments
Marketers, SEOs, employers, prospects, and even content strategists all have been taken in by content strategy myths they’ve heard or read and now believe. Some people think that it’s all about coming up with new ideas for content. Others believe that it’s a one-time task. But there’s a big difference between creating content for the
0 Comments
Was the meta description for this article written by Google? Or a human editor at Search Engine Land? You can’t tell, can you? That’s how far machine learning has come. Read on the learn the “shocking” truth. Auto-generating content summaries. Earlier this year, Google started automatically generating content summaries for Docs users. Google explains the
0 Comments
Earlier we reported about the Google Shopping experience scorecard where Google said it would reward merchants that provide an “excellent customer experience” with “a boost in rankings,” “a badge” and “other benefits that will help consumers find your business,” within the Google Shopping tab in Google Search. Google now announced this reward is through the
0 Comments
Google now lets you link your Google Merchant Center account with your Google Analytics 4 property. Plus, Google added that you can now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.” What is new. On February 1st, we reported that Google added auto-tagging to your free Merchant
0 Comments
Technical search engine optimization (SEO) for large enterprise companies is much different from traditional SEO because they often have complex, advanced infrastructure along with numerous integrations and dependencies. SEO professionals seeking to work with enterprise clients should be adept at technical SEO and require overlapping competencies in related disciplines. But here’s the problem. SEO experts
0 Comments
One of the most common questions about SEO is “how much does SEO cost?” And to be honest, it can be tough to answer.  So many variables go into SEO costs. Some are obvious, while some are not. With SEO, it comes down to getting what you pay for, like most things in life.  SEO
0 Comments
If your 2022 goals include: Discovering time-saving martech solutions Sharpening your marketing skills Executing delightful customer experiences Increasing customer loyalty Humanizing marketing automation … you literally can’t afford to miss MarTech, online March 29-30. Why? Aside from being FREE, you’ll get all of this… Access to 35+ market-defining solution providers that can help you mine valuable first-party data, streamline marketing operations,
0 Comments
We know Google wants to reward content and entities (like organizations and brands) that demonstrate high levels of expertise, authoritativeness and trust (E-A-T). We also know Google advises us to become familiar with its quality rater guidelines, especially when it comes to broad core algorithm updates. What we don’t know with 100% certainty is how
0 Comments
I was born a salesperson. Growing up in Texas, my dad had me working at Trader’s Village, selling everything from belt buckles to hat pins (and every other trinket you can imagine). You didn’t have to know much about the product. You just needed to know how to haggle pricing. Selling SEO services is different.
0 Comments
“Content has become the primary tool that we use to create a dialogue with our prospects and to cultivate relationships with our customers online,” said Stephen Rahal, director of product marketing at Coveo, at SMX Next. “That content must be relevant and valuable. It also must be interactive to win their attention and draw them
0 Comments