Marketing News

Opinions expressed by Entrepreneur contributors are their own. Since Covid-19, brands have been getting more creative in reaching new audiences and staying relevant. Marketing ideas that worked in pre-pandemic times are now deemed irrelevant, and what worked last year doesn’t necessarily mean it is guaranteed to resonate with your audience today. Scaling has become more

Opinions expressed by Entrepreneur contributors are their own. In 2022, the United States is fortunate enough not to be in a recession. However, the odds of a recession in 2023 are on the rise. Experts predict there’s currently a 30% chance of recession, and that number has doubled over three months. As a large or

Opinions expressed by Entrepreneur contributors are their own. It doesn’t matter if you are a content writer, copywriter, or blogger; learning how to write when you don’t feel like it is essential if you want to get serious about your work. But ultimately, there will be days when writing feels near impossible. Perhaps you didn’t

Opinions expressed by Entrepreneur contributors are their own. In Depth with Graham Bensinger showcases stories of the famous, infamous and personalities on the ascent. The 35-year-old, Emmy-winning journalist’s podcast, (which gets, on average, 2.5 million digital views per episode) has hosted Tom Hanks, Bob Costas, the late/great Kobe Bryant, Mike Tyson and too many other

Opinions expressed by Entrepreneur contributors are their own. I started selling social media services when I was 17 years old. After spending $9 on a logo and domain for my newly created brand, I sat back and waited for my email to fill with orders and partnership opportunities — but that didn’t happen. Four weeks

Opinions expressed by Entrepreneur contributors are their own. Any meaningful digital marketing strategy takes a commitment of time and money to put together. That commitment can involve days, weeks or even months of brainstorming sessions, research, analysis, strategy building, testing and more, taking the skill and collaboration of some of your best and brightest to

Opinions expressed by Entrepreneur contributors are their own. There’s plenty of startup marketing you should do for free — like brand building on social media, gaining website traffic through organic search, earning media coverage, getting online reviews on major platforms and simply talking to as many customers as you can. Once you’ve done that and

Opinions expressed by Entrepreneur contributors are their own. As former Netscape CEO Jim Barksdale famously said, “There are only two ways to make money in business: One is to bundle; the other is unbundle.” Ever since the concept of search engine optimization (SEO) became a thing a little over 20 years ago, marketing agencies have

Opinions expressed by Entrepreneur contributors are their own. More than 300 billion emails are sent daily. That’s 300 billion emails for a global population of over 7 billion humans. If you haven’t already considered email marketing for your new startup, then you need to start now. One of the most positive aspects about email marketing

Opinions expressed by Entrepreneur contributors are their own. For every 100 new products that come to the market each year, 95 of them will fail. But how do you make sure your product succeeds? The truth is that the e-learning market is huge. In 2019, it was sized at almost $200 billion USD, and by

Opinions expressed by Entrepreneur contributors are their own. Why does a business or organization need to rebrand? Rebranding is a process whereby a business or organization changes its name, logo, identity and image. There are many reasons why a company might choose to undergo a rebrand. A brand may have become stale and no longer

Opinions expressed by Entrepreneur contributors are their own. Marketing can mean different things to different people, and how someone defines it often has a lot to do with their personal and professional experience. Those of us who have made our careers in marketing have a unique perspective, but even as professionals, we each view the

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a hyper-competitive marketplace, you need every advantage to make your goods and services stand out from competitors.

Opinions expressed by Entrepreneur contributors are their own. Did you know that 61% of consumers prefer to be contacted by companies through email? Millennials will do nothing to slow that down. With an average of 6.4 hours a day, they’re using email more than any other age group. The potential to reach and convert them

Opinions expressed by Entrepreneur contributors are their own. I was thrilled to talk with David Siegel, CEO of Meetup, the leading platform for finding and building local communities, for my recent episode of How Success Happens. David Siegel, CEO of Meetup Stepping in to take over as the CEO of an established tech company with

Opinions expressed by Entrepreneur contributors are their own. Content marketing is bound to keep expanding as businesses continue to make the most of it to grow their brand. Even more promising is how data has become valuable in content marketing as technology keeps experiencing advancement. But, what is data-driven content marketing? Data-driven content marketing is

Opinions expressed by Entrepreneur contributors are their own. This will sound like an exaggeration, but it’s not: When it comes to advertising and the internet, user experience is the biggest opportunity that stands before us. In the last 20 years, we have seen the rise of a new medium that allows almost limitless new ways

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Great products and services don’t become great simply because the founder says they are. You need a message

Opinions expressed by Entrepreneur contributors are their own. Technology enables brands to connect with consumers like never before, and changing strategies to best utilize tech is a necessity. Bynder’s 2021 State of Branding Report found more than one-quarter of those surveyed were most concerned with how to successfully reach their audiences in increasingly crowded digital

Opinions expressed by Entrepreneur contributors are their own. You may have come across this eyebrow-raising statistic: one-third of all buyers want a “seller-free sales experience.” In other words, they want less traditional advertising and more content marketing. If you have an established brand, a wealth of content to generate new high-quality leads for your business,

Opinions expressed by Entrepreneur contributors are their own. The rise of environmental, social and governance (ESG) has set the new gold standard of corporate leadership, especially for listed companies. In one global survey conducted in December 2020, it was found that 88% of global public companies have ESG initiatives in place, followed by 79% of

Opinions expressed by Entrepreneur contributors are their own. When it comes to personal branding, the right colors have the power to attract clients and opportunities, while the wrong colors can do the exact opposite. So, what’s the secret to choosing brand colors that lead you to the C-suite and closing bigger deals? The first step

Tristan Graham’s work has garnered five Emmy nominations and at least 17 Cannes Lions awards (he truly can’t remember!) So to say he is good at his job is more than an understatement. He credits a lot of his success to the first step of his creative process: when attacking a new campaign, the first

Opinions expressed by Entrepreneur contributors are their own. If you have ever been to the beach, chances are you have seen a person with a metal detector searching through the sand for treasure. Perhaps you have even tried it yourself, imagining that you’ll discover a lost diamond, a rare coin or gold bracelet. Just one

Opinions expressed by Entrepreneur contributors are their own. If you want to get lots of buying customers, it is paramount to get lots of traffic to your service or product pages. But this is not usually easy to achieve because there is always strong competition in every niche. However, you can achieve this goal if

“I think of this as the highlight of my career,” says Tony Jones, Cannes Lions award-winning Group Creative Director. “To not only build a campaign that helped improve a brand’s perception but to grant kids’ wishes for years to come was a really rewarding part of this experience.” Jones is speaking about Operation Santa, a

Opinions expressed by Entrepreneur contributors are their own. Seeing your brand featured in a top-tier media outlet may seem like an unreachable goal. Even if you believe strongly in your brand (and I hope that you do), mapping out and navigating the journey from obscurity to notability will most likely seem overwhelming when you consider

Opinions expressed by Entrepreneur contributors are their own. There’s no question that the Covid pandemic abruptly changed the nature of work. While working remotely had become increasingly popular prior to the lockdowns, almost immediately, a great number of organizations were forced to implement remote work. Some have pivoted back to fully in-house; others are finding

Opinions expressed by Entrepreneur contributors are their own. Do you know what your customer wants? Most entrepreneurs would say yes. But I have bad news: Most of them are wrong. jacoblund | Getty Images Here’s the problem: When businesses interact with their customers, they’re often just confirming the things they already know (or think they

Opinions expressed by Entrepreneur contributors are their own. Paid social media campaigns can be one of the most potent tools at your disposal — if you know how to use them effectively over the short and long term. With the right strategy and a clear sense of who your ads will reach, it is possible