Marketing News

Opinions expressed by Entrepreneur contributors are their own. Since Covid-19, brands have been getting more creative in reaching new audiences and staying relevant. Marketing ideas that worked in pre-pandemic times are now deemed irrelevant, and what worked last year doesn’t necessarily mean it is guaranteed to resonate with your audience today. Scaling has become more
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Opinions expressed by Entrepreneur contributors are their own. In Depth with Graham Bensinger showcases stories of the famous, infamous and personalities on the ascent. The 35-year-old, Emmy-winning journalist’s podcast, (which gets, on average, 2.5 million digital views per episode) has hosted Tom Hanks, Bob Costas, the late/great Kobe Bryant, Mike Tyson and too many other
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Opinions expressed by Entrepreneur contributors are their own. Any meaningful digital marketing strategy takes a commitment of time and money to put together. That commitment can involve days, weeks or even months of brainstorming sessions, research, analysis, strategy building, testing and more, taking the skill and collaboration of some of your best and brightest to
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Opinions expressed by Entrepreneur contributors are their own. Did you know that 61% of consumers prefer to be contacted by companies through email? Millennials will do nothing to slow that down. With an average of 6.4 hours a day, they’re using email more than any other age group. The potential to reach and convert them
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Opinions expressed by Entrepreneur contributors are their own. Content marketing is bound to keep expanding as businesses continue to make the most of it to grow their brand. Even more promising is how data has become valuable in content marketing as technology keeps experiencing advancement. But, what is data-driven content marketing? Data-driven content marketing is
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Opinions expressed by Entrepreneur contributors are their own. Technology enables brands to connect with consumers like never before, and changing strategies to best utilize tech is a necessity. Bynder’s 2021 State of Branding Report found more than one-quarter of those surveyed were most concerned with how to successfully reach their audiences in increasingly crowded digital
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Opinions expressed by Entrepreneur contributors are their own. You may have come across this eyebrow-raising statistic: one-third of all buyers want a “seller-free sales experience.” In other words, they want less traditional advertising and more content marketing. If you have an established brand, a wealth of content to generate new high-quality leads for your business,
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“I think of this as the highlight of my career,” says Tony Jones, Cannes Lions award-winning Group Creative Director. “To not only build a campaign that helped improve a brand’s perception but to grant kids’ wishes for years to come was a really rewarding part of this experience.” Jones is speaking about Operation Santa, a
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Opinions expressed by Entrepreneur contributors are their own. Seeing your brand featured in a top-tier media outlet may seem like an unreachable goal. Even if you believe strongly in your brand (and I hope that you do), mapping out and navigating the journey from obscurity to notability will most likely seem overwhelming when you consider
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Opinions expressed by Entrepreneur contributors are their own. There’s no question that the Covid pandemic abruptly changed the nature of work. While working remotely had become increasingly popular prior to the lockdowns, almost immediately, a great number of organizations were forced to implement remote work. Some have pivoted back to fully in-house; others are finding
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