Digital Marketing

Opinions expressed by Entrepreneur contributors are their own. Facebook ads are dead. This was news to me since I was running (and still do run) a successful digital marketing agency that generates millions of dollars in revenue for our clients. Much of that revenue flows from — you guessed it — Facebook ads. But there
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Opinions expressed by Entrepreneur contributors are their own. For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building that reputation, expanding your online reach, and, ultimately, harnessing customer loyalty, i.e. digital PR, is often overlooked. Why? In many cases, the answer may be a
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Opinions expressed by Entrepreneur contributors are their own. Crafting a digital strategy is essential in today’s competitive market. Covid-19 is proof enough of how important it is to be agile and ready to adapt to changes quickly. Amid lockdowns and quarantines, organizations had to pivot and embrace digital transformations earlier than they expected. Unfortunately, not
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Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. TikTok has taken the world by storm. But it’s not just about challenges and trendy dances. TikTok is
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Opinions expressed by Entrepreneur contributors are their own. Like a lot of other industries, the PR industry has also adapted to the digital landscape. With many media publications having a strong presence online and with podcasts and video platforms becoming more and more dominant, PR has moved from the traditional TV and Newspapers media coverage
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Opinions expressed by Entrepreneur contributors are their own. With the advent of social media came entirely new ways for businesses to expand. Platforms like Facebook, Instagram, Snapchat, YouTube, TikTok and more allowed businesses to create and publish content. In the process, they were able to reach and convert entirely new demographics of consumers. Similarly, there has been rampant growth
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Opinions expressed by Entrepreneur contributors are their own. Great Amazon SEO is one of the most powerful strategies for reaching shoppers on the marketplace. However, SEO on Amazon is very different from SEO on Google. You’ll need a thorough understanding of Amazon’s algorithm to rank your product highly in Amazon search results.   Unfortunately, many Amazon
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Opinions expressed by Entrepreneur contributors are their own. In 2022, everybody is trying to make money off other people’s stupidity. That’s amplified when you bring the virtual world into the conversation.  As the world of NFT — non-fungible tokens — continues to explode, so does the risk of deception and scams.  Fungibility refers to goods and
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Opinions expressed by Entrepreneur contributors are their own. A good SEO strategy is a must-have for any business striving to stand out in search engines. But for the brick-and-mortar outlet that relies on local customers to survive, it’s local SEO that makes all the difference. Why? Because effective local SEO efforts are critical for dominating
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Opinions expressed by Entrepreneur contributors are their own. The business landscape is changing rapidly — and not just because of the digital revolution. The world is moving away from a linear build-ship-sell model to an agile build-ship-innovate one, and organizations are increasingly relying on cloud computing. What is digital transformation? Digital transformation is the process of applying
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