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There’s no doubt account-based marketing for large enterprises is invaluable. If it’s used strategically, it can benefit an entire organization from the top down. May 14, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. There are thousands of articles, webinars and infographics out there that dive into all of the benefits of
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Pennsylvania-based Storage Asset Management, known as SAM, has an effective marketing strategy. Unusually, however, the company isn’t really striving to market itself. “We are actually guilty of not doing a great job of marketing ourselves. All of our growth has been from word-of-mouth and referrals. We don’t actively market ourselves as best we could.” That’s
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There are many things businesses can do to not bring on self-inflicted harm. May 13, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Cancel culture can be as damaging to your company, specifically, as it often is to celebrities overall. This phenomenon—in which an individual or group stops supporting a famous person or product—is
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Schema.org has launched its schema markup validator tool at validator.schema.org, the organization announced this afternoon. The markup validator helps you validate your structured data on your site that is used for general purposes, outside of the Google rich results testing tool. Why the move. Google initially launched its structured data testing tool in 2015 and
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Customer service and sales always go hand in hand, and these apps will help you better serve your consumers. May 12, 2021 5 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. If you are an
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May 4, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. The most popular franchises are famous for their hundreds of store locations, but they’re also highly recognized for their successful and sometimes very unsuccessful PR campaigns. The best franchises run multiple campaigns during the year to try to maintain their valuable place in
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May 5, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Six months into the Covid-19 pandemic, respondents to a survey by the Nonprofit Leadership Center identified fundraising as the top challenge facing their organizations. Given that finances have always been the biggest operational concern for nonprofits, that response probably came as
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The startup Scroll allows users to avoid ads in exchange for a monthly payment, this will be integrated into the Twitter subscription platform, the company confirmed. May 5, 2021 4 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. This week, Twitter bought the
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