Concerns about social media’s impact on mental health aren’t new, but the increasing popularity of video platform TikTok — especially among younger users — has continued to raise red flags in recent years, even prompting psychological studies that have identified “TikTok addiction” and its symptoms. But TikTok has decided to do something about it, at
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Opinions expressed by Entrepreneur contributors are their own. There is nothing more frustrating than seeing a competitor growing faster than you solely because of name recognition, especially when you know that your product or service is vastly superior to them. However, with so many companies vying for consumer attention, it can sometimes feel like a
Matt Bertram is the head of strategy at EWR Digital. He sat down with Jessica Abo to discuss how to prepare your brand for Web 3.0 marketing. Jessica Abo: Matt, what is Web 3.0 and how did we get here? Matt Bertram: Web 1.0 was 1990 to say 2005, 2006. Basic websites, HTML, just now
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. French IT services firm, Capgemini,
Opinions expressed by Entrepreneur contributors are their own. In the business world, persistence is considered one of the highest virtues. It’s certainly the stuff of sales and marketing lore. Everybody remembers that scene from Glengarry Glen Ross — a star-studded 1992 film featuring Alec Baldwin, among others. Baldwin plays the hard-driving trainer, Blake, brought in
Opinions expressed by Entrepreneur contributors are their own. Not to state the obvious, but there’s one thing your book needs above all else in order to be successful: readers. And yet even though this is exceedingly obvious, the biggest mistake many first-time authorpreneurs make is that they allow their passion for a topic to blind
How I Gain 1,254 Followers Per Week on Instagram Organically in 2022 // Are you finding that no matter what you do, you just can’t get much traction on Instagram? Well, today I’m going to share with you how I’m getting 1,254 Organic new followers each and every single week on Instagram. RESOURCES & LINKS:
Opinions expressed by Entrepreneur contributors are their own. I was an early adopter of Facebook; I signed up in November 2005 when an .edu address was required for an account. To say Facebook has exploded since then is an understatement. But things have changed dramatically, and now Facebook business pages, groups and personal profiles are getting
Opinions expressed by Entrepreneur contributors are their own. No matter the size of your business, you want it to stand out from the crowd. The “secret sauce” to engaging your customers? Creating brand-first experiences that showcase who you are while empowering them to become not only brand loyalists but brand ambassadors. Related: Importance of Customer
Opinions expressed by Entrepreneur contributors are their own. Recently, there has been a surge of personal Wikipedia pages. This trend was preceded by the emergence of purported specialists who extol the benefits of Wikipedia entries not just for organizations, but also for business owners. In fact, some argue that failure to embrace social media could
Opinions expressed by Entrepreneur contributors are their own. From Sarasota and Naples, Florida, to Hilton Head, South Carolina; South Hampton, New York; Austin, Texas; Prescott, Arizona; San Luis Obispo, California; and many other cities, the luxury real estate market is booming. Picture-perfect sunsets, sandy-white beaches and the allure of the wide-open spaces attract high-end market
Discover bold, powerful talks from diverse, exciting, and influential people. These riveting presentations will educate, challenge, and impress you in 12 minutes or less! Be BOLD. Be There. Catch the INBOUND Bold Talks live in Boston Sept 8-11, 2015 during the INBOUND conference. For more information and to register, go to http://inbound.com. For slides and
11 digital marketing tools when you have no team. I want you to try out these 11 useful digital marketing tools, especially if you have no team to help you out. Marketing has so many moving parts and it’s expensive to hire people, especially because of that great resignation that ended up happening and people
Opinions expressed by Entrepreneur contributors are their own. Technology has handed purchase power over to consumers, enabling them to research and compare brands without ever speaking to a sales rep or setting foot in a store. Tech behemoths like Google and Amazon have further influenced the digital experience with personalized product recommendations and intuitive search
Opinions expressed by Entrepreneur contributors are their own. Crafting a digital strategy is essential in today’s competitive market. Covid-19 is proof enough of how important it is to be agile and ready to adapt to changes quickly. Amid lockdowns and quarantines, organizations had to pivot and embrace digital transformations earlier than they expected. Unfortunately, not
Opinions expressed by Entrepreneur contributors are their own. In today’s digital era, physical printed branding materials are often overlooked. A concerning amount of business owners are dismissing print media as “obsolete” and unnecessary. However, print media could be the most powerful branding tool that companies are missing! Some examples of print media include books, business
What’s better, Google or Facebook Ads? Well, we’re about to find out. This is what $1,500 gets you in website traffic, Facebook Ads versus Google Ads. RESOURCES & LINKS: ____________________________________________ Facebook Ads: https://business.facebook.com/ Google Ads: https://ads.google.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Facebook Ads spend reached $31.43 billion in 2020, despite COVID 19. Now, in 2021, they did
Opinions expressed by Entrepreneur contributors are their own. An impressive 95 percent of consumers say that customer service influences which brands they choose — and which ones they stay loyal to. Positive and creative interactions can help your brand earn loyal customers who turn into repeat buyers and spread positive word of mouth. Some outside-the-box
Opinions expressed by Entrepreneur contributors are their own. We often like to talk about great customer experiences (and how content fits into them), to give you positive examples of how to reach buyers most effectively. But sometimes, it’s just as instructive to take note of bad examples as well — and unfortunately, there are plenty
Opinions expressed by Entrepreneur contributors are their own. Maybe it’s a trend, maybe it’s a coincidence, but lately I’ve seen an uptick in companies reaching out to me for “name assessments.” In each case — based on a hunch or a few too many snide comments from customers — the client was seeking an informed
Opinions expressed by Entrepreneur contributors are their own. When Tinder first entered the scene, it needed to find a way to stand out in a sea of online dating options. So, it did what any good marketer would do: It created a sales funnel. A sales funnel is a process that leads potential customers through
Learn more on How to Make a Facebook Page for Your Business and more here: https://clickhubspot.com/FB-marketing-course With over two billion people actively using Facebook every day, it’s critical you set up a Facebook page for your business. However, it can get confusing, especially since Facebook’s features have changed over the years. In this video, we’re
Opinions expressed by Entrepreneur contributors are their own. If you’re familiar with content marketing, you probably know what the desired end-state looks like: A blog that generates the majority of your website’s organic search traffic as well as a significant portion of your sales leads Downloadable resources and educational webinars that add heaps of new
Opinions expressed by Entrepreneur contributors are their own. The biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied customers are with your company’s products, the more likely they will purchase those items and subsequently become repeat customers. That’s what we call a direct impact. SFIO CRACHO |
Opinions expressed by Entrepreneur contributors are their own. When first introduced to the concept of Web3 — through NBA Top Shot — which solved the pain points of collecting and trading sports cards, I immediately saw the parallel to my early dotcom days of surfing basketball and design forums where my shared interests (and typing)
Opinions expressed by Entrepreneur contributors are their own. One of the most frustrating things when you’re running a business is not getting the conversions you want. Now, it’s easy to blame design, authenticity or even load time. And while all these could influence conversions, chances are, the real culprit is your copy. So if you’re
Download our FREE State of Marketing Full Report now: https://clickhubspot.com/pr5 Software as a Service (SaaS) offers unparalleled flexibility and efficiency for companies large and small. But identifying and deploying SaaS can create its own set of challenges. This video offers a primer as to what SaaS is, what it can do, and most importantly, how
Opinions expressed by Entrepreneur contributors are their own. Businesses of all sizes in every industry have continued to experience a paradigm shift on all fronts, which won’t change anytime soon. From adopting and maximizing the use of technology to improve business operations to building and nurturing business relationships with customers, it is no longer the
Opinions expressed by Entrepreneur contributors are their own. It was a firm belief of Karl Lagerfeld, former Chanel Creative Director, that a better future can be made by developing elements from the past. Inspired by the words of the German writer Goethe, Lagerfeld always referenced elements of the past in his fashion collections. Archives are
Opinions expressed by Entrepreneur contributors are their own. Even if you’re a skeptic about the potential results, it’s hard to ignore the allure of search engine optimization (SEO). You know that most people in the developed world use search engines multiple times per day. You also know that getting to the top of the search
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