Opinions expressed by Entrepreneur contributors are their own. “We don’t have any competitors.” It’s a line I hear often from clients, and it always gives me pause. It’s technically possible that your brand has carved out a niche so specific — say, a dating app for marine biologists — that you’re literally the only player
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Opinions expressed by Entrepreneur contributors are their own. Your marketing strategies will change depending on where you are in your company’s growth cycle — startup, scaling, undergoing a transformation — and it’s only by understanding how marketing evolves with the stages of your business that you can stay ahead of the curve and thrive. When
Opinions expressed by Entrepreneur contributors are their own. When speaking of digital markets and the recent norm of content marketing, a common dilemma arises. The entire industry often gets confused when using the terms of content writing and copywriting. Often, they place the idea under the same umbrella. Since both ideas are very closely linked
Opinions expressed by Entrepreneur contributors are their own. When I speak to marketing leaders about brand health and how to improve a brand’s visibility, I emphasize the point that every business is a living entity. And, in order to thrive and ensure sustained growth, it is imperative to track brand health. Just like with living
Opinions expressed by Entrepreneur contributors are their own. Marketing in the metaverse is like setting up a website in the earliest days of the internet, or hanging up a dusty wooden shingle in the 19th century Old West. It can be extremely difficult to know how much time and resources to invest in a venture
Apple’s iOS 14.5 release had a huge impact on advertisers. The new update eliminates the ability for advertisers to track if someone clicks their ads, meaning that they’ll need to rely more heavily on other metrics like impressions and conversions. In this video, I share how you can prepare for these changes so your company
Takeaways from this episode: Be a Forever Learner — Matt Horn had tried-and-true principles instilled in him from a young age. His father told him, “if you aren’t learning, then you’re going in the wrong direction.” Horn continues to carry that lesson with him as he is a self described forever student of barbecue, business,
Opinions expressed by Entrepreneur contributors are their own. Businesses can’t improve what they don’t know needs to be improved — nor can they double down on what works if they don’t know what is actually working. Data reveals both and answers the most critical questions to help a business grow. The more information companies can
The Easiest Way To Build Backlinks. Look, backlinks don’t have to be hard to build. Everyone says, “Write amazing content you’re going to get links.” You know what? If you write the content, don’t promote it. No one’s going to see it. No one’s going to link to it. Even if you promote it, it’s
Opinions expressed by Entrepreneur contributors are their own. One of the most fun things in the world is to start a business. There is nothing more rewarding than challenging yourself and bringing your idea to life. Seeing my own 7-year-old daughter start her own business selling the eggs from our backyard chickens has confirmed this
Opinions expressed by Entrepreneur contributors are their own. Are you completely new to the world of search engine optimization (SEO)? Or, are you an old pro launching a new campaign? If so, you’re going to be excited about the prospects of ranking first in Google for a given keyword or phrase. It’s an important foundational
Opinions expressed by Entrepreneur contributors are their own. Did you know only 1 in 4 Americans believes sales professionals are credible in what they say and do? Poor personal experience with a sales rep surely contributes to this dismal number. You can likely recall instances when you suspected the salesperson you were about to do
Opinions expressed by Entrepreneur contributors are their own. Our PR firm has received a recent uptick in inquiries from B2B companies hungry to generate business during uncertain times. Advertising is expensive and supply chain issues, looming inflation and the ongoing global pandemic increase pressure to secure new business. Public relations is a cost-friendly, highly effective
Would you like to learn how to get a job in digital marketing, even if you have no experience? Today, I’m going to break down how to get a job in digital marketing, even if you have no experience. RESOURCES & LINKS: ____________________________________________ HubSpot certification: https://academy.hubspot.com/certification-overview Google AdWords certification: https://ads.google.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Out of
Opinions expressed by Entrepreneur contributors are their own. Already in 2014, companies were discovering the benefits of connecting with consumers across multiple channels, including more repeat shopping and referrals. Now, with e-commerce on the rise, consumers are expecting omnichannel experiences to be even better. For small businesses in today’s competitive marketplace, meeting these expectations of
Opinions expressed by Entrepreneur contributors are their own. Change is hard, but it is also essential. This is especially true when doing business online. Customer trends and expectations, privacy concerns and world events (to name only a few major issues) often require businesses across the globe to make major changes in very little time. A
Studying digital marketing, will help you learn more, but it doesn’t guarantee that you’ll get more traffic, sadly. Today I’m going to break down what you should stop studying digital marketing and what you should do instead, while getting 10X the results. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ I’m say you should stop studying
Opinions expressed by Entrepreneur contributors are their own. Given the power of social media, branding is everything today. Even before Instagram, Facebook, TikTok and any of the other digital platforms existed, branding was key to running a successful business or project. Branding is literally what gives you a name or a label, what characterizes you
Shannan Monson is the founder of NuuWork, serial entrepreneur and a community growth strategist. She is passionate about creating platforms and conversations dedicated to helping people create more autonomy in their lives. She sat down with Jessica Abo to discuss why she believes the nine-to-five workweek is dead and how you can join the new
Opinions expressed by Entrepreneur contributors are their own. Around 40% of professionals make a significant career change every four years, a far cry from the old school mentality of staying with one company until you retire. The business world moves fast and the landscape changes daily, so professionals must update their LinkedIn profiles to keep pace.
Opinions expressed by Entrepreneur contributors are their own. It is extremely important to maintain a certain level of expertise in anything you do, and as far as marketing and business is concerned, you must possess immense expertise and experience in your field to even stand a chance in front of competitors. This article is a
Opinions expressed by Entrepreneur contributors are their own. Business owners from all backgrounds and all industries are interested in getting more conversions on their website. For some businesses, that means collecting email addresses to build a subscriber list. For others, that means closing more sales. Whatever your intentions, you might be able to boost your
Opinions expressed by Entrepreneur contributors are their own. For the better part of a decade, all of the new marketing advice has been centered on reaching millennials. And while it’s still as important as ever to tap into this lucrative portion of the market, doing so exclusively is to ignore the larger picture. In 2022
Models, DJs, teenagers dancing to millions of views — this is what many people envision when they think of “influencers.” But every profession, no matter how niche, has its unique roster of social media stars. They’re people who caught fire by cleverly capturing their world and then leveraging that attention to build communities, side hustles
Opinions expressed by Entrepreneur contributors are their own. Whichever type of business you run, having a clean, user-friendly website is critical. Your business site not only serves as the digital home base for your business and product line, but also anchors your entire digital marketing approach, giving a central hub to point toward and connect customers
Opinions expressed by Entrepreneur contributors are their own. Third-party cookies have been an essential part of every marketer’s toolkit for as long as they’ve been around. Businesses and brands have been leveraging these tracking methods to understand their audience’s browsing activities and serve them with relevant ads. Although the removal of third-party cookies will force
Takeaways from this episode: Your Audience Buys Into You First and Foremost — Eitan Bernath has his pulse on his fanbase. He understands that though he has amassed an online following that surpasses seven million, many who watch those videos online aren’t always huge fans of cooking themselves. Just Start! — There are always reasons
Opinions expressed by Entrepreneur contributors are their own. Before becoming an entrepreneur, I had a lengthy career as an in-house marketing leader. During that time, I started closely following a few companies that stood out as thought leaders in B2B marketing. One of those is Gartner. So, when I saw recent analysis from Gartner about how to drive
Opinions expressed by Entrepreneur contributors are their own. Throughout my more than 14 years as a CEO and business owner, I have strived to lead my company with intention. Oftentimes in my entrepreneurial journey, that has meant going against the grain of standard business practices. From offering my team four-day work weeks to cutting our
Opinions expressed by Entrepreneur contributors are their own. While you might be able to launch a business all on your own, when it comes to branding, there are some things you shouldn’t do by yourself. It can be overwhelming regarding where to start and what to expect, so here are several things to consider
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