Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger.
But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era. Today, SEO includes everything from content marketing and distribution to user experience. Even the core job of gathering and interpreting search intelligence has become more challenging as the search engines continually change their display of results and port them over to other media like voice assistants.
This doesn’t mean that the well-established SEO best practices should be cast aside, however. Keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still of critical importance, even as the environment continues to change.
MarTech’s Enterprise SEO Platforms: A Marketer’s Guide is your source for the opportunities and challenges facing the market for SEO as seen by industry leaders, vendors and their customers. This 66-page report includes the latest trends, profiles of leading vendors, and recommended steps for evaluating and purchasing.
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