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As the world reopens, consumers are changing their mindset and adjusting back to everyday life. They are spending more on products, services, and various offers from entrepreneurs. While the growth opportunities are tremendous, a lack of clarity often derails that growth. You may have started your business around something you’re passionate about, but you need clarity on where you’re going.
One important step to scaling a business to six, seven or even eight figures is a vision and plan for what the business will evolve into. Will you always have a solopreneur type of operation? Do you want to build a business with virtual assistants? Would you consider bringing employees on?
If it’s your goal to build a seven-figure brand and business that you could sell someday, here are four ways to build in a way that leads to clarity and growth.
1. Create a larger entity while using personal brand-building strategies.
To build a sellable business, you need a structure that allows the business to be sold. If your business is wholly tied to you, it will be hard to sell.
While creating an entity (LLC, corporation, agency, etc.) helps build a sellable business, personal brand growth strategies are still essential. A great example of this is how Gary Vaynerchuk has built VaynerMedia using the reach of the personal brand he’s created.
To build a legacy brand, first, come up with the structure and name or convert an existing business. You can then use the internet and social media to leverage exposure, content and marketing on your personal brand alongside the entity brand. You end up building two assets.
The idea of entrepreneurship is freedom and financial independence. The goal should be to build a business that can function without your constant direct involvement. Building a larger entity helps you accomplish those goals.
2. Use a value-first approach to marketing.
It won’t take you long to scroll through the internet and experience a full-on hard rush of sales ads and messages. Too much content being published indicates you’re goes right for the sale without adding value to the consumer first.
To build a seven-figure business that scales, don’t follow the typical approach. One way to convert more cold consumers is through value-first content. People are tired of the ads; they want real value through the content they consume every day. When you are the entrepreneur or business adding value first, you easily stand above the screams for sales.
Consumers want to know how and why your business was started and the path you’re using to grow. They want high-performance strategies, digital marketing tactics, wellness optimization tips and other how-to-based content they can use without having to first spend money with you.
Take a longer-term approach to marketing and converting consumers. It turns casual visitors into followers and eventually customers when you take a value-first first approach to digital marketing through solid content.
3. Make offers that have practical consumer value.
Your business offers should be clear and based on practical value if you’re building a sellable business. That value could be through software, services, physical and digital products.
Have product offerings for every segment of your target audience, ranging from low-tier to premium. Focus on tangible results and clear takeaways for consumers. They’ll see the value with less marketing required on your part.
4. Consistently show up and keep adding building blocks.
A lot of the reason why industry leaders build large audiences is that they’re consistent about showing up and adding value. Look at any prominent YouTuber, influencer or big-name entrepreneur, and you’ll see a history of consistency.
Growth starts with you being clear on your overall goals. If you’re content keeping a smaller business model, that’s okay. If it’s your goal to build a scalable and sellable business, consider how you’re doing with these four points.
You can build a business that grows beyond you having to invest all of your time and energy always working. Strategically create freedom.